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Digital Signage Explained

What is Digital Signage?

Everything you need to know about digital signage — what it is, how it works, the types of displays, and why businesses across every industry are replacing printed signs with dynamic screens.

Digital Signage Definition

Digital signage is the use of electronic displays — such as TVs, monitors, tablets, and video walls — to show dynamic content like menus, schedules, promotions, videos, and real-time data. Unlike traditional printed signs, digital signage can be updated remotely and instantly from any device with an internet connection.

  • 1
    Replaces static printed signs with dynamic, updatable screens
  • 2
    Managed remotely through cloud-based software like Widgitboard
  • 3
    Displays any combination of text, images, video, and live data
  • 4
    Works on hardware you already own — Smart TVs, tablets, Fire Sticks, and more

How Digital Signage Works

Digital signage combines three components: software to design and manage content, hardware to display it, and the content itself.

1

Software

Cloud-based software like Widgitboard provides a drag-and-drop editor to design layouts, schedule content, and push updates to screens remotely. No coding or design skills required.

2

Hardware

Any screen with a web browser works — Smart TVs, Amazon Fire Sticks, Raspberry Pi devices, tablets, or dedicated digital signage players. No proprietary hardware needed.

3

Content

Display anything from menu boards and event schedules to live weather, social media feeds, news tickers, countdown timers, and promotional videos. Content updates in real time.

Types of Digital Signage

Digital signage comes in many forms depending on the use case, location, and audience.

Menu Boards

Digital menus for restaurants, cafes, bars, and food trucks. Update pricing and items instantly without reprinting.

Information Displays

Lobby screens, announcement boards, and dashboards for offices, schools, hospitals, and public spaces.

Video Walls

Multiple screens tiled together for high-impact displays in retail stores, concert venues, and corporate lobbies.

Interactive Kiosks

Touchscreen displays for wayfinding, self-service ordering, check-in, and product browsing.

Wayfinding Signs

Directional displays for hospitals, campuses, airports, and large buildings to help visitors navigate.

Social Media Walls

Live feeds from Instagram, Twitter, and other platforms displayed on screens at events, restaurants, and retail stores.

Benefits of Digital Signage

Why businesses are replacing printed signs with digital displays.

Real-Time Updates

Change your content instantly from any device. No waiting for reprints, no outdated information. Update menus, schedules, and promotions in seconds.

Cost Savings

Eliminate recurring printing costs. A single screen replaces hundreds of printed signs, posters, and flyers over its lifetime.

Increased Engagement

Dynamic, colorful displays capture 400% more views than static signs. Video, animation, and live data keep audiences engaged and informed.

Reduced Print Waste

Go paperless with your signage. No more printing, shipping, and disposing of outdated posters and menus. Better for the environment and your budget.

Frequently Asked Questions

Digital signage is the use of electronic displays like TVs, monitors, and tablets to show dynamic content such as menus, schedules, promotions, and real-time data. It replaces traditional printed signs with screens that can be updated remotely and instantly.

Try Digital Signage Today

Create your first digital sign in minutes. No special hardware needed. Just open the editor and start designing.

$19.99/mo. Cancel anytime.